Jared Spool’s Denver UIE Roadshow

July 8, 2009

I was thankful to be able to attend Jared’s Denver UIE Roadshow and was encouraged to keep pursuing solid UX processes and design solutions. Here are a few thoughts and hope to follow up a bit on some more.

Successful Experience Design is at the intersection of the User and the Business – Jared did a great job highlighting the big picture and weaving this truth into each decision, value, and how to gain momentum for solid UX decisions.

A key concept being “Embraceable Change” for the biz and for the user.

I was encouraged by his emphasis on the Experience Story and how “Stories Elicit Change”. Trying to push my work to focus on story in it’s conception, research, vision, testing and documentation – how does it all tell a story – or how CAN it tell a story.

It was very good stuff, more so wanting the business stakeholders and management to attend and “catch the vision” of how solid UX does affect the bottom line and how to set a path to achieve both (would be nice to have a 3rd party expert – Jared – speak on that rather than me as an internal voice, but you take what you can get and keep on keepin on!).

Tags: business, ux