“Empathy is understanding people’s [observed] needs.” not making decisions based on intuition.

October 29, 2012

Quick summary, “Empathy is understanding people’s [observed] needs.”

Good article from Gerry McGovern on “getting out of the building” and Tomer Sharon’s “Field Fridays” Developer + Customer speed [dating] feedback sessions.

Research and valid “customer feedback” is observing people’s behavior, not listening to what they say.

http://diigo.com/0tytt

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