Envision a new experience for our customers – focused on their primary needs and workflow.
We needed to rapidly come up with a new experience for our customers and wanted to have a cross-disciplined group: Product, UX, Engineering, and Account Management work together to concept and prototype solutions and test with customers in a week’s time.
We followed the Google Ventures Design Sprint plan.
- Day One: Learn – learn about the problem, users, and competition.
- Day Two: Create – rapid sketching sessions around focused problems.
- Day Three: Decide – from dot voting and prioritization, choose one or two most compelling solutions.
- Day Four: Prototype – get something built rapidly that you can put in front of real people and get feedback.
- Day Five: Test – have 3-5 primary users scheduled and walk them through the prototype, listen, learn, and then iterate.
This was a great experiment. The time of collaboration and the time box was exceptionally valuable. Here is what I would do differently:
- Preload learning – provide resources and send out a Sprint Prep Packet to help participants get on board with current research, competition, and knowledge to speed up the Learn phase.
- Share leadership – this was a quickly planned sprint. I would recommend having different people lead different sections.
- Have everyone local – keep everyone in the same room, we worked with remote participants and found some good remote collaboration methods, but it was still a challenge to keep everyone connected.